Yellow Lizard Design were appointed as service providers to the Youth Entrepreneur Scheme.

Yellow Lizard Design created this promotion to generate potential fund qualifiers and links to the audio/visual were emailed to over 1000 recipients in the Eastern Cape at the end of 2006.

This promotion resulted in recruiting over 500 new clients (95% of whom were PDI individuals – Xhosa speakers).

In addition the promotions were “passed on” to over 800 friends.

Four to 6 applications per week continue to be received after 3 years (the email was never re-sent), proving the strong viral element of this digital promotion.